This week on the Innovation Brief, we look at Amazon’s new AI tool, identity protection on YouTube, and Nike’s “neuroscience” shoes. See the quick-hit takeaways below, followed by this week’s episode, brought to you by M7 Innovations.

– Amazon’s new AI tool can pick which product you buy based on your searches. Jump to Story

– YouTube rolls out tech to help creators spot AI fakes and protect identity. Jump to Story

– Nike launches “neuroscience” shoes to reawaken your feet; no chips, just foam. Jump to Story